Resources Library by ANA

Sistematic studies on the "consumer's ideology"

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesize each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Vida Alba Lutzelschwab

Company: Apoyo

May 5, 1991

Green issues in Britain and the value of green research data

The last few years have seen an enormous increase in Britain in interest in environmental matters, and protecting the environment has become a major issue throughout the world. Suddenly, it seems, politicians have developed green agenda, a whole...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Michele Corrado, Miranda Ross

Company: Colmar Brunton

September 1, 1990

Common market, uncommon cultures

This paper attempts to quantify some of the key differences and similarities between European countries through comparative empirical data, and to suggest some common threads. It compares first the different media environments and different...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Steven Barnett

June 15, 1990

Modelling implicit dynamics

In order to bring system and discipline, without losing depth and sensitivity, into both data gathering and data interpretation of qualitative research, a holistic implicit model was developed. This Model is based upon a socio-biological and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: J. PauI Heylen

June 15, 1990

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Managers of art museums and of other similar organisations such as art galleries are therefore increasingly turning to marketing to help them better understand and satisfy the needs and wants of their various publics. This paper reports some...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross

June 15, 1990

How to communicate with the older age segment

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988...

Catalogue: Seminar 1989: The Untapped Gold Mine

Authors: Bernard C. Bennett, David Bergg

June 15, 1989

Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy

It is increasingly recognised that the elderly represent a very large sector of the population and world demographic trends show that the percentage is constantly rising. According to the World Health Organization, in the year 2.000 the over 65's...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Maria Teresa Crisci

Company: DOXA

June 15, 1989

7,8,9 out! Could this be the future of market research in companies?

Marketing researchers have traditionally been very active in refining techniques and methods for obtaining better information. In their day-to-day practical work they are not so accustomed to examining their own behaviour. In particular, there is an...

Catalogue: ESOMAR Congress 1988

Author: Ulrich Lachmann

Company: Philips International

September 1, 1988

Psychological analysis of ordinary people and the structure of interviews

"Life-Psycho-Analysis" is psychological analysis of ordinary people in their daily behavior. This is a method which requires to comprehensively understanding from the perspective of why do they act in their shopping behavior as consumers or their...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Jun Aburatani

June 15, 1988